Packshot photography is a still image of the product in its packaging or labelling. Perfect for ads, magazines and websites, packshot photography is great at promoting on-shelf recognition and driving sales. Shot against a pure white background, it’s a good option for those who want to make their product stand out without the expenditure of a more elaborate lifestyle shoot. Packshot photography offers multiple opportunities for enhancement and manipulation in the editing studio – we know just what to do to give your product a lift.
Lifestyle shoots let you connect with consumers by showing products off in their ‘natural environment’ – the bathroom, kitchen, garden, office or wherever else that happens to be. Our photographers make use of props, lighting and backdrops to create elegant, realistic lifestyle settings. A studio stylist – provided by us – will look after the choice and layout of props and ensure that the shoot remains in line with the message of your brand.